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[FB/IG ADs] Public with medium / high purchasing power business owners
Hello everyone!
I am starting to set up a campaign focused on business owners of medium / high purchasing power. Initially I will be following the basic model, with a free webinar.
My product will have a value of US $ 5k / month, so the focus on medium / high purchasing power.
I created some basic audiences, segmenting by positions of business owners, owners, partner owner and a limiting interest up to the top 25% of income in the united states.
I would like feedback about this idea to the public and if you could contribute some more.
If you need more information just let me know.
Thanks for your time!
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1 Reply
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What is your ad budget? This is a very niche audience with a high ticket product, so my feedback is make sure you have the runway to test and find the right formula. I’d question whether FB ads is the right approach to reach these people for this product as well – and whether direct outreach on Linkedin, networking, trade shows or even Linkedin ads would serve you better.
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