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FB Ad Strategy
What is the best FB Ads Strategy for digital products?
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5 Replies
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Depends on your product and how you market it.
You need to fugure out couple of angles and test with 5-10 audiences.
Wait 3 days and spend needs to be 3-5 times your cpa.
1 day no visit kill.
2 day no ad to carts or engagement kill
3 day no conversion kill and move on. -
need more info
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Find your angle, and duplicate your ad set 2 – 4 times depending on your budget. This will give FB better chances at finding converting audiences.
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If you know attributes of your best customers, create lookalike audiences to find people similar to them. That way, you won’t waste ad spend on customers that will only buy once or customers that will cost more to acquire than they will be worth to you over their lifetime as a customer.
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Depends on the type of product and the price that you’re selling it at. Lower ticket digital products can be sold by sending traffic to a sales page via a conversion campaign usually.
But if you’re selling something like a 1k+ product you might need a longer sales funnel. An example could be setting up a lead generation ad and sending the leads an email sequence before you pitch your product.
Of course there are many factors involved and sometimes a straight conversion campaign to a sales page for lower ticket items might not work. If you give a bit more info on what you’re selling I might be able to give a bit more
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