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Facebook UTM Issue with Google Analytics
Hey!
We append automatic UTM’s on our Facebook ads – pulling through campaign / platform / ad names into Google Analytics. We have had this for a couple years, and broadly had no issues – and been happy with the implementation.
But we have an issue right now, which I cannot seem to get the the bottom of.
The campaign / source / content (which we use the automatic UTM’s for) for a significant volume of traffic (30%) are being pulled through in the actual URL link and not showing as intended as campaign / source / content in the correct reports.
As an example we have this link (xxx is added to anonymise), where the campaign / ad ID is being pulled into the actual link;
xxx.com/pages/xxx?ad\_id=6273005635731&campaign\_id=6272734941131
Or this other version where the name of the actual campaign is pulled in, but again as part of the link;
xxx.products/xxx?+interests+||+campaignname+||+launch+||+27/10/2021=
For reference, this is the UTM structure we use in Facebook;
utm\_source={{site\_source\_name}}&utm\_medium=cpc&utm\_campaign={{campaign.name}}&utm\_content={{ad.name}}&nbt=nb%3Afb%3A{{site\_source\_name}}%3A{{campaign.id}}%3A{{adset.id}}%3A{{[ad.id](https://ad.id)}}&nb\_placement={{placement}}
The first half for google, the second half for NorthBeam – I can’t see how this would affect things as we added this NorthBeam part 12 months ago – and this is a more recent issue.
The issue is it’s making our GA looks extremely messy with lots of variations of the same page being pulled through. I spoke with Google about excluding the URL query parameters, which I can do – but I would have to do this for every different campaign we launch moving forward… not ideal.
Has anyone had any similar issues, I see bugs like this crop up from time to time – but can’t seem to fix this one! Any help would be appreciated 🙂
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1 Reply
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Which version of Google Analytics are you using? Universal or GA4?
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Could you be using https only some of the time and the redirect is getting treated by ga as a unique page?
Or could the question mark be disappearing from the query at times?
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