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    Facebook Retargeting Not Delivering

    Posted by farmerish on November 18, 2023 at 11:31 pm

    I have had about 3600 page views and around 1000 visitors to my new website for my farm in two weeks. I have the pixel installed correctly and it is catching purchases correctly.

    I made an audience for website visitors last 90 days and then one for page views last 90 days when that didn’t work and neither one of them will deliver.

    I feel like I’m missing something because I thought I have run retargeting ads in my past to that sized audience so I can’t imagine what it is but I feel like it’s the audience because everything else looks correct. Thoughts?

    farmerish replied 1 year, 7 months ago 2 Members · 1 Reply
  • 1 Reply
  • zaidovski

    Guest
    November 19, 2023 at 2:38 am

    – You need to make a custom audience that includes all visitors and excluding the purchased visitors. (hopefully you have that set already)

    – You should also make sure that your Retargeting campaign is targeting the GEO your audience is in.

    – When you look at Retargeting conversions – you also need to understand that it takes time to convert and you should look at metrics like “view through conversions” as well (which is when someone sees your ads, but doesn’t click it – rather they go to your website directly and convert).

    – Check your ads and make sure make sense to someone who already knows what you sell. You could also send those retargeting users to a specific landing page with an offer for returning visitors.

    Hope this helps!

  • lukas-holschuh

    Guest
    November 20, 2023 at 1:57 am

    Sometimes, it’s not about the size of the audience, but the quality of the data.
    Your pixel needs time to learn and gather enough data. If it’s only been a couple of weeks, your pixel might still be in its “learning phase”.

    So, even if you’ve got a decent-sized audience, if the pixel hasn’t had enough time to gather and analyze data, it might struggle to deliver your ads effectively.
    Give it a bit more time, let the pixel do its thing

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