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Facebook Lookalikes and Exclusions
When targeting a lookalike audience, how likely is it that the audience includes my existing site visitors/buyers? Do I expressly need to add my site visitors and buyers as exclusions or does the lookalike inherently do this?
Thanks in advance!
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2 Replies
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How many visitors are you getting? At just 1% LAL, your audience size is about 3,000,000 so unless you’re running a large/highly visited site, I wouldn’t worry about duplication.
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The seed audience of your lookalike will not be targeted but anything else there is a chance yep. If you really want to do true prospecting activity, you’d exclude those audiences from that adset.
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