• PPC

  Facebook event name for custom conversions. Does it need to be PageView or can it be Lead or something else?

  Posted by No-Chocolate-3500 on July 19, 2023 at 2:57 pm

  I’m using Conversions API to upload events for custom conversions. My custom conversions are defined based on: All URL traffic where URL contains “/thank-you” for newsletter signups.

  Do I need to use PageView as the event name? Or can I use Lead? Or does even name have any effect on ad optimization?

  I don’t use javascript pixel. I only do server-to-server events posting.

  No-Chocolate-3500 replied 1 year, 11 months ago 1 Member · 0 Replies
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