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Facebook clicks / GA stats dont make sense….
My GA says I got 6 visitors from facebook yesterday , but my campaign in facebook ads
shows 17 outbound clicks to my website, via a “get quote” button on my ads im assuming.
Why are the numbers so different ?
Im new to facebook ads , I used them in the past before many years ago, since then
ive been sticking to google ads, thought I would try facebook again….
the clicks are much cheaper than google ads, but they are not as targeted of course…
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1 Reply
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Also look at the ‘views landingpage’. You might have 10 outbound link clicks, but could be that 50% of the people that clicked, already quit their browser before landing on your page.
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