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Facebook ads, is it possible to have an ad set target/optimize for multiple conversion events?
I have three conversion events: new user signing up, existing active user signing up again, existing inactive user signing up again and getting reactivated.
So the event I export depends on if the person signing up is an existing user or not. And if existing, then depends if their account was active or inactive at the time.
For prospecting, I optimize for “new user signing up” custom conversion event. I get some repeat users signing up, but it’s a small percentage so I only optimize for “new user signup” event.
But I also want to run a refresher/remarketing campaign. It would be based on using first-party data to reach my existing audience to remind them I exist. For this campaign all three scenarios are valuable to me.
Is it possible to target all three events in one ad set? Or is it possible to create a combined event that consists of those three events and then optimize for that combined event in an ad set? -
1 Reply
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Unfortunately no. Not in the way that you can in Google ads.
But, like you mentioned, you can combine multiple actions into one event. Try mapping all of those interactions to a single custom conversion if you’re using URLs, or a standard event like “Lead” if you’re using buttons or tagged events.
It will start optimizing to any of the actions within that event, but you won’t really have a way of optimizing each one.
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