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Facebook Ads – I created a custom audience (all website visitors, 180 days) and 72hrs later it still says “Estimated Audience Size: Not available”. What gives?
I’ve had the FB pixel on the website for several years, so I imagine it doesn’t need to start “building” the audience, right? It should be there retroactively. If that’s the case, how long until the audience size is visible to me? Can I start using the audience right away?
My plan is to build a 1% lookalike audience based on this retargeting audience, but not sure if I should wait.
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1 Reply
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I’m sure you’ve already done this, but double check the pixel installation and which event you’re using on FB before anything else. It could be looking for an event that you are not using.
Next question would be what is your traffic looking like? It may not be sufficient to have an estimated audience size. While I doubt this is the case, it does happen.
Finally, ensure that the pixel is implemented in the correct location for what you want to track. Definitely not doubting your abilities, but sometimes small things get overlooked! DM if you want me to take a quick look behind the curtains.
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Whenever I exclude a customer list, the estimated audience size goes away. Could it be that?
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