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Facebook ads for products affecting 5% of population.
I would like to run Facebook / Instagram ads for a product that gives relief to a condition that 5% of the population suffers from.
I know that these people are on Facebook because they join groups to discuss their symptoms.
How would one set up a facebook campaign for this? I’m told that interest targetting is unreliable. In that case, should I set up a Sales conversion campaign, with broad targetting, and a spend of $10 a day, in order for the ads to build up an audience of people suffering from this condition, and then increase spend after that on ads that show potential?
Am just a bit uncertain as to how to structure FB campaigns that should be shown to only a certain segment of the population.
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