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Excluding “.edu” Emails From Google Ad Campaigns
I work for a SaaS company that has been getting quite a few leads from .edu emails that are wasting budget. Does anyone have a good solution for excluding this? I already have eliminated the age range 18-24.
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5 Replies
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What types of search terms are they converting on?
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Go to the user locations report in the campaign, drill down to University and the exclude all, This might help some.
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You can’t exclude prospecting audiences by email. As fas as I know.
The only way you can exclude those users is after they complete your forms. But you should capture their (encrypted) emails via Google Analytics custom dimensions.
Then create an audience including all those users with encrypted emails that contains ‘.edu’ (or whatever alphanumeric characters you have used to encrypt and mean ‘.edu’). And finally share and exclude this audiencie from you Google Ads campaigns.
At least your remarketing budget will be grateful 😉
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1. Observe/Exclude known students from detailed demographics.
2. Upload all universities from the Google Ads Geolocation CSV and set them as location exclusions
3. Build audiences of users that signup using .edu emails or better yet (if you want to try and reduce student signups generally) ask them if they’re a student during the signup process so you can identify a greater number. Exclude these from remarketing/brand campaigns and let Google build a lookalike of them over time to see how similar users behave.Hope this helps!
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It might be viable to make clear who your product is for and who not. This goes for ads (if you have the space) as well for landing pages.
Sometimes it’s better to get less leads, decrease your conversion rate and ctr for overall better leads.
If you do so, inform your client properly so they won’t freak out when some kpi apparently get worse.
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