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eCPC Without Conversion Value on Microsoft Ads?
Does Microsoft use conversion value in any way when adjusting bids for eCPC, or is it just the raw number of conversions?
We have a campaign where all the conversions are reported as offline conversions (10-15 per month). I haven’t been assigning a dollar amount to any conversions when they’re uploaded. Is there any benefit or harm in adding the conversion values? I don’t want to mess up the campaign, but on the other hand, it would be convenient to see this information all in one place or perhaps help out. We are only using eCPC and have no plans to change that.
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