• PPC

  Duplicate campaign or new ad group

  Posted by ProfessionalInvite59 on July 14, 2024 at 12:25 pm

  I am running a search campaign with all
  Keywords set to broad.

  I want to test exact match.

  Would you create another ad group? I worry most the spend may go to broad

  Or duplicate the campaign with exact match to ensure it gets spend?

  ProfessionalInvite59 replied 10 months ago 2 Members · 1 Reply
• 1 Reply

• 

  idkanythingabout

  Guest

  July 14, 2024 at 12:52 pm

  Create an Experiment in the UI and split the traffic equally. A/B is the best way to test this kind of thing

• 

  alioqui_thymbra_2494

  Guest

  July 14, 2024 at 1:12 pm

  Duplicate campaign for exact match, avoid cannibalizing spend from broad keywords.

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