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Double Serving Policy
I couldn’t find an answer to this anywhere, so I’ll try my luck here. The client has two legally different companies (different tax id, different names etc, one is LLC, another is Inc.) physically registered on the same address. The companies have two different domains. He is a reseller, the products he sells on the two domains are the same (brands-wise). Having in mind all this, will we be breaking the double-serving policy if we have search and shopping ads on two different accounts? One account, one business, one domain.
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1 Reply
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Nope. It’s 2 different businesses and 2 different websites. The only inconvenience is that you’ll be competing with yourself.
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He probably won’t have a problem, at least for now, but it is against the spirit of the policy. One day you may find that they’ve tightened the policy and both accounts will be banned.
I also don’t think it’s a good idea to advertise the same products from two separate accounts. It’s twice the work and twice the hassle (actually more) to manage these accounts and if someone clicks both ads you’ve essentially doubled your cost per sale.
I’ve run into this before. What I did was call Google to ask essentially what you asked. They linked the two accounts as if it was one so he didn’t run into trouble in the future, this was a multi-million dollar business so even a few days downtime would have been costly. But for the life of me, I don’t know why he wanted two sites which were nearly identical. I think he thought the “exact keyword domain name” would help with SEO and PPC. It didn’t, in part because he sold thousands of products.
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We did this for a client with three nearly identical businesses. Bid into position 1, 2, and 3 on the top keywords for the industry. Spent millions per year on Google. Google was totally fine with it.
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Yes, common ownership, and no distinction between products and services, in different accounts is a violation.
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Double serving isn’t allowed. Can you get away with it sometimes? Yes. But is it worth the risk of Policy banning your account at some point with no warning? That’s up to you to decide.
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