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Double Counting Conversion Value in Google Ads
Hi, my Google Ads account is double counting the conversion value. It's correctly recording the number of conversions, but the conversion value is being counted twice. Can someone help me figure out what's going wrong here?
Datalayer code added in the shopify custom event:const script = document.createElement("script");
script.setAttribute("src", "https://www.googletagmanager.com/gtag/js?id=AW-xxxxxxxx");
script.setAttribute("async", "");
document.head.appendChild(script);
window.dataLayer = window.dataLayer || [];
function gtag() {
dataLayer.push(arguments);
}
gtag("js", new Date());
gtag("config", "AW-xxxxxxxxxx", { "allow_enhanced_conversions": true });
analytics.subscribe("checkout_completed", async (event) => {
const enhancedConversionData = {
email: event.data.checkout.email,
phone_number: event.data.checkout.phone,
address: {
first_name: event.data.checkout.shippingAddress.firstName,
last_name: event.data.checkout.shippingAddress.lastName,
street: event.data.checkout.shippingAddress.address1,
city: event.data.checkout.shippingAddress.city,
region: event.data.checkout.shippingAddress.provinceCode,
postal_code: event.data.checkout.shippingAddress.zip,
country: event.data.checkout.shippingAddress.countryCode,
}
};
const checkoutData = {
send_to: "AW-xxxxxxxxxx/IKhBCKq_rsQZEK6u3K8B",
transaction_id: event.data.checkout.order.id,
currency: event.data.checkout.currencyCode,
value: event.data.checkout.totalPrice.amount,
items: event.data.checkout.lineItems.map(item => ({
item_id: item.variant.product.id,
item_name: item.variant.product.title,
})),
};
gtag("set", "user_data", enhancedConversionData);
gtag("event", "conversion", checkoutData);
});
analytics.subscribe("search_submitted", async (event) => {
gtag("event", "search", { search_term: event.data.searchResult.query });
});
analytics.subscribe("product_viewed", async (event) => {
gtag("event", "view_item", {
currency: event.data.productVariant.price.currencyCode,
value: event.data.productVariant.price.amount,
items: [{
item_id: event.data.productVariant.id,
item_name: event.data.productVariant.product.title
}],
});
});
analytics.subscribe("collection_viewed", async (event) => {
gtag("event", "view_item_list", {
items: event.data.collection.productVariants.map(variant => ({
item_id: variant.id,
item_name: variant.product.title,
})),
});
});
analytics.subscribe("product_added_to_cart", async (event) => {
gtag("event", "add_to_cart", {
currency: event.data.cartLine.merchandise.price.currencyCode,
value: event.data.cartLine.merchandise.price.amount,
items: [{
item_id: event.data.cartLine.merchandise.id,
item_name: event.data.cartLine.merchandise.product.title
}],
});
});
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1 Reply
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You likely have something else firing the conversion value as well. Simprosys, shopping feed app, Google native app, GTM, or some other app.
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Is it the same conversion event counting twice? Or two conversion events firing simultaneously?
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