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Doing Shopping Campaigns for first time
I’m accustomed to FB ads, which I do great on. Proven products.
Now, what’s a suggested ad budget spend & how long does it take for the Google pixel to learn who to advertise to (buyers, learning phase)? Any tips, like how to determine a good budget for bidding
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1 Reply
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Well,it’s the same logic that fb ads have for learning phase : you need a number of conversions so google can tell who your customers are. It’s difficult to put a budget on it from the start. Some of my clients get conversions for 1$,others for 10$.
Be aware that the pricing of your product is much more important in google than in fb : your products (and competitors) are listed in font of the searcher with prices. Imagine you search for an iphone and you get listings;1000$,800$ and 1200$. SAME iphone. I’d say you would click the 800$ one.
Start a campaign with maximise conversion objective, put 100$ on it and see how it goes for 2 weeks.
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