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Does Timing Affect the Effectiveness of Using the Change of Address Tool?
My company underwent a rebranding in 2020, during which we changed our domain. Unfortunately, this significantly impacted our web traffic. We essentially shut down the old website, launched the new one, and only implemented 301 redirects later on. As a result, our traffic has never recovered to even half of what it used to be. I recently discovered that we never used the change of address tool. Given that it's been years, could we still see any improvements by using it now?
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