• PPC

  Does doubling FB budget actually reset the learning phase?

  Posted by Numerous_Ad_5508 on November 16, 2022 at 3:54 pm

  I have heard for years that doubling the budget or increasing it by more than 20% can reset the learning phase.
  What is everyones experience with this?
  I have a campaign doing pretty well but scaling by 20%/day is not going to get me where I need to be by black friday.
  Something i’ve done in the past is have a “test” campaign then a scaling campaign where I would duplicate any tests that were successful into the scale. This has worked pretty well, but i’m wondering if simply increasing the original ad sets budget to “scalable” levels would work better since it already has learnings.

  Numerous_Ad_5508 replied 2 years, 7 months ago 2 Members · 1 Reply
• 1 Reply

• 

  fathom53

  Guest

  November 16, 2022 at 4:16 pm

  Depends on the budget as going from $20/day to $40/day is not the same as going from $100/day to $200/day. As long as you are getting the results you want, you could double the budget in some campaigns or even increase the budget by 30%. All depends on what the current budget is and what data you are working with to tell you, you can increase the ad spend.

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