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Does COVID-19 policies help conversion for service businesses?
Has anyone A/B tested pages with/without COVID-19 policies, for a service business specifically? Curious if the CPA would change or remain the same.
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3 Replies
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For some definitely. I have clients doing bulk meal delivery, targeting high-end foodies in NY – who are also mostly in the +60 age group. COVID-19 policies are extremely important to them, especially in Ad copy.
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Good question! Funny I just put that as a recommendation for a pest control company to test.
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It makes a difference if it impacts your business directly. For some of my clients covid didn’t make a difference while for others it completely changed the game. Also, you might have businesses that suffer because they’re not taking the right measures to keep everyone safe. If the competitors are doing a better job then you might lose potential clients.
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