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Does a backlink in a podcast description have any impact on SEO for the main site?
Let's say I post a podcast that gets distributed to multiple directories. For example, if one episode goes to 15 directories and I have 150 episodes, the links would appear in 2,250 places. My question is, does this approach actually work?
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1 Reply
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It will have very little impact because the pages the links are on are pretty weak, unless it is a really popular podcast that people frequently link to.
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Not really. Some rules of thumb about backlinks and value. There is a tri-fecta of things you need for SEO value – you dont need all 3 – but they are 3 tests you can apply
1. the page must have organic throughput from an organic search – thats all. It could have 1m visits an hour from tiktok – might have a slight impact but it’s fractional.
2. print your own doesnt have quality – so to enforce that – social links dont have value. You can test this by looking in GSC and Google
3. The page must have organic authority itself – i.e. be linked to from other pages with authority.
This is without the “nofollow” part
# The big DA thinking mistake
One of the most boring and repetitive phrases here is do links from social/linkedin/x/reddit count. And this is rooted in people thinking x, Linkedin, Meta, Reddit have a DA = 100 value and therefore every tweet/message etc. These posts each have their own URL and latest updates are called the “Edge”
Look at the number of /’s in a tweet or edge post and they are huge. They are not connected to the home page. They have no DA
Is Google indexing them? No – I’d say less than 40% of edges are crawled due to lack of authority flow
NoFollow is an industry joined-up-thinking approach to reducing spam and PYO (print-your-own) backlinks. It works but there’s this persistent 1% who believe in Reddit DA passing or spammers who know Google will index Reddit content or they can fool mods. The spam here is huge but tiny thanks to this.
HTH
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For SEO? Maybe not, although it may help with user behavior signals.
However, let’s not forget that SEO is just a tool, not the goal. The goal isn’t even just to get traffic—the ultimate goal is to make sales. So, go ahead and add all those links. Hopefully, people will click on them, and you’ll make money, whether it affects SEO or not.
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