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Do you think one should build a website without building a community first?
These days, websites are easy to launch. Almost every business owner wants to have a website. They feel that is something that will push them into the digital domain.
Many also feel that it is all that they need to do for becoming the next Amazon – to be in the big league.
But not everyone gets even 0.000001% traction of what they expect in the initial days.
Do you know why?
Because they don’t have a SMART goal to begin with and zero audience to engage on the website.
The result: they end up wasting valuable time and money on a domain with few pages about their product or service that no one wants to read or even visit.
I have been fairly vocal about building an audience first and then moving ahead with targeted marketing in the digital world.
I think a lot aboit this alternate approach and finally documented my thoughts about it at my blog.
Would you like to discuss on this?
What do you think about it?
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2 Replies
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I started my blog without any community building. We’ll see how it goes. It’s only been live for about 2 weeks.
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Do both? Have the site and if you’re blogging or building a community you’ve got a site to fall back on for credibility, purchasing products and a database for all your content/products.
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