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Do you see lower ads performance after the BFCM period? Is it usuall?
Do you see lower ads performance after the BFCM period? Is it usuall?
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1 Reply
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Yeah, across many accounts. I’d say it’s quite expected
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There is typically a lull after BFCM for most DTCs, but it only lasts about a week or so before Christmas shopping ramps up again. Of course, if your products aren’t suitable for gifts you probably won’t see much activity for the rest of the year.
Keep in mind that in the Canadian market (and I guess UK also) there are huge boxing week sales after Christmas that last into the beginning of the new year.
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