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Do you recommend setting a cap for max cpc or just let Google do its thing at first since it’s a new campaign?
Do you recommend setting a cap for max cpc or just let Google do its thing at first since it’s a new campaign?
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1 Reply
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Never let Google run unlimited. You’ll blow your budget.
Set a cap, even if you think it’s on the higher end. Like $10 for a non niche, non financial business
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If you are confident that you have picked the right set of keywords, using phrase or exact match, written good ads, and have negatives added proactively, do not have a cap.
However, if you are not sure of the above or if you are using broad match, a cap can be ideal to start with.
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I never set max limits on a new campaign, only after some period if the cpc is unreasonably high and affecting CPA, also double check impression share and auction insights to decide on setting a limit.
For lead gen, I usually run broad match type in a separate campaign and almost always have limits. -
Not setting a cap is like giving a toddler unlimited budget at a toy shop.
give it a budget.
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