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Do you delete old outdated pages?
If the article you wrote is obsolete and not relevant at all but you have good back links from high authority websites, what would you do? Would you remove the page or keep it as it is?
for example i have a page on orkut tricks, which is completely outdated.
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18 Replies
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That`s a good question. And what priorities do you have? Site rating or targeted content? Answer your own question.
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I wouldn’t delete it. You can hide it from users so they’re not seeing outdated stuff but if it were me I would let sleeping dogs lie. Alternately you could add some new content to it so it’s fresh and informative but for sure don’t delete it (imo).
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Why in the world wouldn’t you just update it? Is it that non-relevant?
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It all comes down being relevant for your visitors. Nice to have a lot of backlinks from high authority sites, but if the article if not relevant for your sites visitors, then whats the use? Like u/terriblehashtags said: update the content. So you can keep the links and be relevant!
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If you delete them, you can lose page and domain authority – which can harm your rank position. I would rewrite this to make it evergreen content and, in some cases, I would redirect to new content.
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I think it is good to redirect with 301 this blog post to a relevant one or to the homepage. But I am wondering, after redirecting it, should I remove the old URL on the Search Console?
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I recently learned, some major media publication sites i’ve worked with do actually practice pruning.
If a page generates no traffic and has low retention on top of this, a dead arm of the site, they prune it. These are multi-million dollar news publications. They prune every 6 months.
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If you have outdated content you can give it a rewrite to make it current – change the title from “what to do in 2015” to “what to do in 2022”. You can also just add a note to it saying it’s outdated and here is a link to the up-to-date post instead, just keep the oldie around for nostalgia or whatever and write a new one that supersedes it. Remember that if the out-of-date one was interesting enough for people to link to then maybe the topic is still of interest just in need of being made current – the topic attracts link so keep the topic – it’s that simple.
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301 redirect to the most relevant article / hubpage.
Old, obsolete content is only going to pull the rest of your content down.
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If i were you, then I would update that article with latest information and add more images and visuals if needed.
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Why not just add a disclaimer on top of your article that states the information is staled and = explains the current state too?
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I recommend keeping it then create another post that summarizes the previous post and provides the updated information. Use the updated post to promote it on those same places that are linking to it. They may start linking to the updated one and you have growth in web analytics
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Use google seach console
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If I were you, I’ll either update the post or add a disclaimer that states that the info is outdated and link to another contextually-relevant, interesting post.
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If it’s not too out of date, and the content can be updated on its existing URL, then go with that. If not, then kill the page, save some of the content that might be useable elsewhere and 301 to most relevent location for the back links.
Key thing to consider is the relevance for the backlinks.
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