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Do non-branded, long-tail keywords still drive traffic in 2024?
I’ve been focusing heavily on long-tail keywords for my site, but I’ve noticed that non-branded, long-tail keywords don’t seem to be driving as much traffic as they used to.
For those of you optimizing for long-tail keywords in 2024, are you still seeing strong results? Or is Google favoring broader search terms now? I’m trying to decide whether to continue focusing on them or shift my strategy. Any insights or recent experiences would be really helpful!
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1 Reply
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Start at the basics – LTKW is inherently “low traffic” relatively speaking, which is why people say to start there when making a new site. In other words, dont think you should be getting more traffic from a word when the data will show otherwise.
Also, search intent – make sure your page is matching what the intent for that search is.
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