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Do Instagram ads help organic growth?
Sorry if this post is irrelevant to this sub, but the marketing sub isn’t very active compared to this one. So I don’t think ads directly improve organic growth, because that way a lot of low quality content would go viral on the platform. But if you run Instagram ads and your post shows high engagement metrics, does this help organic growth? Or is this scenario possible: Instagram gives a chance, i.e a small initial boost to your profile to determine how people engage with your post and decide on further promoting it?
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1 Reply
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Yeah, they do, Imagine you saw an ad for a brand then you started following them, on their next organic post you liked and commented. That’s how ads can get you organic growth!!
P.s I did not read your post I am answering just by reading the heading!!
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I can tell you that on LI when we run ads it helped our organic growth tremendously. I would imagine the same would go for IG.
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It can. If targeting the right people and they see value in your product then organic growth is most likely to occur.
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Interesting question! Working in IG? The initial ad can help you create brand awareness and push forward your account in terms of reach. Then you can continue doing it organically. It’s a hybrid model and is being used by many small businesses.
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First of all, if you are just getting started, I always recommend you not use ads. First work on building the community around it, and then run ads accordingly. Establish yourself on the platform first, build trust, and then run ads.
Skipping the establishing part and just thinking about the growth or engagement, will not get you anywhere. You will end up wasting your money and your whole thing will depend on the ads only. For engagement, you will need ads always.
I wonder what niche you are in, do you mind sharing your account @?
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It surely can. One thing you should focus on: your strategy. Imaging launching ADs on 1 product vs launching ADs on engaging “hello post” where you invite people to sub.
When you give reason and motivation or bonus for free, paid audience’ll more likely sub for interesting content rather than simply like post.
And the, following the purchase funnel and giving them engaging activities, you’ll increase your organic in future. Of course, it doesn’t happen all of a sudden. It takes time
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yup, you can build your follower count and engagement on IG by posting regularly and interacting with other users.
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Instead of using ads for organic growth, why you don’t use an Instagram organic growth service? I think it is cheap than ads spend and with great results. In my case, I tried some services, and I got many followers. One of the best services I used before is called Ascend Viral. Those guys are doing a great job.
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