A majority will start with monthly flat rates or a percentage of marketing spend, whichever is greater.
I mostly see agencies charging per sale. As a freelance buyer myself it would take a lot of trust in the honesty and transparency of the client I’m working with to be on a commission basis.
TTFV
Guest
April 3, 2023 at 11:08 pm
If you’re referring to PPC specifically, most charge either a flat monthly fee or % of ad spend. Or some combination of those and sometimes there’s an initial set up fee.