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Division of ad groups in shopping campaign?
When starting a standard shopping campaign for 30 products do you put that in only one ad group or divide the ad group by products or like some custom label like CPA?
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1 Reply
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Always have ad groups for each product, never dump everything into one group, no matter the type of campaign.
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Doing single product ad groups for standard shopping is an older structure that doesn’t always work anymore as you may not have the data to make that setup work. You can do any of the other setups your mentioned. Look at your sales data and let that help you bucket the products in a way that makes sense, that way you can collect enough data to turn on smart bidding, which is usually going to be tROAS for ecom brands.
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