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Discrepancy on Google Ads between clicks shown in “Overview” dashboard and clicks shown in “Search terms”
Hi all,
On my Google Ads account, I can see a discrepancy when it comes to number of impressions / clicks. On my “Overview” dashboard (fyi I still use the former appearance design), I can see 253 clicks, 2,330 impressions for the custom period 8-16 october.
However, when going to “Search terms” tab, I can see for the same period of time, a total number of 129 clicks and 1,077 impressions.
I made sure I hadn’t left any other filters.
Do you know why there’s such a discrepancy? Where are the remaining 124 clicks?
Thanks
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1 Reply
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Search term reports don’t show all clicks. Google claims that search terms without enough activity won’t show “in order to keep with our standards on data privacy”. I don’t buy the reasoning, but you will never see 100% of you clicks in a search term report.
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I find that with broad keywords and phrase keywords i also have a lot of hidden search term(50%). When i use exact match keywords 90% of the keywords are visible. What also helps is more ad groups and less keywords per ad group (Around 10).
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