-
Disappearing industry?
-
Agree with the others. You can either be just good at PPC or learn to understand and become skilled at other things to partner with your PPC knowledge. This will give you the edge at other jobs or with your clients to trust and understand you.
Also, I feel you. I felt this same exact way a while back. If you’re committed to this career and genuinely enjoy marketing (not just PPC), then master it and you’ll see the fruits of your labor grow. You can make money anywhere as long as you have a niche and a great understanding of what and how you do your skill.
-
Oh, I would add that if you live entirely in the ad platforms, you might have money problems long term. I would definitely be working on wrap around services as well to keep myself relevant as meta and google push ever harder on plug and play ads.
-
I’ve seen more agencies cutting staff and more companies scooping them up for in house roles.
-
If you can buy traffic and produce landing pages that convert, you will always have a job. You could literally just save up some cash and start buying traffic and selling the leads/calls. It’s not easy, but I’m just saying if you can buy quality traffic via Google ads or meta or whatever, then there will always be some business who will hire you.
If I were you I would learn some other skill like designing landing pages. You don’t need to be a pro designer to build a lander that converts traffic. Simple is usually better.
Good luck man! You aren’t in newspaper. lol. Your friend is a ding dong.
-
Being in this space for a few years and growing my own business, the biggest boom was 2020 when everyone and their brother was trying to start their own and honestly it brought us more business to fix all the messed up accounts.
We’ve heard from a lot of people whove either hired an overseas agency for cost reasons, or a larger agency who outsource, the sentiment is usually all the same quality is lower, performance questionable, content or wording wasn’t matching, etc. Now not saying all international are like this just who we’ve talked with.
That all said same with AI supposedly taking our jobs, if you focus on quality and bringing your clients actual results IE phone ringing, form submissions, sales, you’ll be fine.
It is surprising though how many agencies don’t want to touch/learn Google ads and instead just outsource even within the states.
-
Based in the US, but we can not hire talented people fast enough. Always have jobs up on LI, we only hire domestic folks, remote, nationwide, but the problem is finding people that are a fit for us.
Can’t speak to Canada but in the US, from our point of view no indication of slowing down.
**Edit If you’re in the US and are a kind, no ego, talented PPC manager that communicates well with 3-5 years+ experience, please DM. Our range for non-senior is $70-90k, fully remote.
-
There will always be room for top talent……always. The same can be said for lawyers.
-
I would say the number of pure entry level jobs has and will continue to slow. Some tasks are literally so repetitive and standardized I don’t need a deep in-depth analysis. I just need basic excel skills and some basic understanding of digital.
Outsourcing doesn’t work for clients or businesses that need deep strategy, effective and proactive communication. While these workers probably can crush it in their native tongue this is where the stateside workers crush.
Once you get past analyst or coordinator roles it’s less of a concern. But outsourcing in search has grown significantly in the last few years.
However, I will say one of the best guys I ever hired I scooped from up work for a temporary role we needed for an enterprise client with a need for trafficking basically during their workday. (India) He crushed and now probably manages more money than half this sub with the budgets he worked on.
Experience 12yrs slinging bids and have built several international teams and have also outsourced work intl.
-
I work for a D2C company which is struggling so our PPC person is in Mexico and our CX person is in Portugal. Much cheaper and they know their stuff. The very experiences PPC guy charges $1700 a month. This is in Toronto.
-
This post has sent me down a mental spiral
-
who will outsource in india will get a worse perfomance vs competitors🥂
-
Lowkey, AI will take over PPC… nothing will kinda be manual anymore.
We’ll just be media planners so… we need to learn how to become a strategist, how to properly plan marketing campaigns, and most of all how to analyse data properly and tell a story! Those are the things i’m currently learning in order to move up in the marketing ranks… I’ll let you know how it goes in 5 years lol.
Log in to reply.