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    Determining Target CPA is it really 10x?

    Posted by irecio1990 on November 22, 2023 at 8:08 am

    Google says that your daily budget should be 10x your cpa. What if your budget is limited to only $1000 per month. What would be the best course of action?

    If I lower my CPA, I would get less impressions but if I increase my CPA I’d need to increase my budget to meet the 10x recommendation for daily budget.

    irecio1990 replied 1 year, 7 months ago 2 Members · 1 Reply
  • 1 Reply
  • markerus_17

    Guest
    November 22, 2023 at 8:42 am

    1) you should have at least 30 conversions last 30 days to use tcpa strategy
    2) yes it’s recommended by google but i had experience with 5x cpa budgets and it was working just fine

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