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Created new campaigns w/ “Maximize Conversions”, but getting almost 0 impressions
I’ve always been a Manual CPC guy, but I’ve heard some of you have had success simply starting a campaign off with Max Conversions, then setting a target CPA later after data has accumulated.
However, I’ve had it running for 2 days and am getting like 20-30 impressions per day. This is on $65/day budget, wide open schedule, and even some BROAD match keywords like “kitchen renovation”. This is a region of 400,000 people…I imagine there should be more traffic than that.
Any tips?
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1 Reply
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You can try Max Clicks with a CPC cap. Sometimes that’s a way to get a lot of initial traffic if other bidding methods aren’t working.
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AI might be scared to run and not get conversions. Could try changing the conversion objective to a more frequent conversion like Add to Cart to juice the AI learning.
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Do you have any conversions yet? Google recommends making sure you have >12 conversions in the account before moving to that strategy.
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For a new campaign, go with manaual bidding strategies and then slowly move towards Max conversions
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