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Conversions dropped from 25 on average every day this month down to 3 yesterday
This is for Google Ads.
I did something stupid and doubled my budget on my tCPA campaigns a couple days ago and decided I’d rather allocate that extra budget elsewhere so I decreased the budget back down to original number yesterday. I haven’t messed around with automated bid strategies too much, is this no-man’s land when it comes to tCPA campaigns? I got above 20 conversions a day for the entire month of May and yesterday was 3. I assume it’ll bounce back up but wondering why this would happen.
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3 Replies
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Just a theory that doubling the budget probably threw the optimization algorithm off and it would probably take the algo time to ‘relearn’? Historical CPAs is a key component of the algo and I guess because you had a few CVRs at the higher tCPA the other day which now your original budget is unable to hit, so the algo probably just needs time to readjust for that.
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To much budget to fast is not a good thing on some if not all ad platforms. Depending on how much doubling your budget was, could be the issue.
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CPA is an effect of budget over time. So big swings in budget or bid with CPA bidding in a really short time frame can glitch the matrix. 🙂
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