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Competition in Shopping
How can another brand appear in shopping results for my own brand term?
Shopping doesn’t target keywords so I’m just wondering why I’m seeing several competitors for my brand term?
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3 Replies
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Perhaps the brand term also includes neutral terms, like “XYZ BRAND running shoes”?
It could also be Google Shopping suggesting SIMILAR products for someone looking for yours.
Google Shopping is NOT keyword based and you can’t guarantee that Google will not recommend other brands. They use your product feed to group you into the Shopping Results.
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Google shopping has been showing competitors ads when someone does a brand search for a few years now. Google could use GTIN, images or just knowing what people search for to understand when to show a competing ad.
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Other responses have this pretty much covered, I’d just like to add the reasoning (or my thoughts on it)
Google is trying to provide the best experience it can for users, not advertisers.
Although they technically make the money from us, if the people making the searches had a poor experience/had a better experience somewhere else and abandoned Google shopping, us advertisers would not be far behind.
Because of this, Google has spent insane sums of money to build AI which understands the context of a users search. That AI understands that when somebody searches for a brand, the best results to show are a) The brand the user searched for b) other options which the user may not know about, but could meet their requirements.
Isn’t that what you’d want if you were shopping?
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