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Co Manager of business signed up for EZ Marketing company, worried we are getting scammed
Hii guys, looking for some advise. My Co Manager of of our San Francisco Hostel just signed up for the marketing company EZ Marketing. They are asking for all our login and password info for our Google analytics account, Wix website manager login, and social Media login passwords. About $750 a month. I worked hard on designing our website in Wix and improving our website. They are India Based, should I be worried? He’s making me feel paranoid.
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1 Reply
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If you don’t feel comfortable sharing log-in information then don’t share it. You would just need to provide admin access on each platform
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I do SEO and this would be a red flag to me. While yes, we do need access to the back end of your website and analytics plus socials if I’m doing that to do the job properly, I always request that clients create an account for me to use that is separate from the main accounts. That way the client can easily remove my access when our contract ends and it is easier to see who is making which changes. You might find out if that is an option.
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Lol 750 a month? Ridiculous pricing. I’ll explain why…
Any Digital Marketing company should walk you through how to set up accounts that have a kill switch so they do not have ‘complete control’. Meta has Meta Business Suite that allows them to connect their Facebook with your Social Media and have the same power as a manager without the powers of a owner.
Any Digital Marketing company should tell you WIX is ass for SEO and you’re going to pay 7,500 in 10 months? You could hire a real developer for that price. In fact most developers will split the cost into thirds, and provide a list of deliverables.
I made a general list of questions I saved for a friend…
Below are core questions to ask, along with potential red flags to watch for:
### Core Questions to Ask
#### 1. **Company Background and Expertise**
– **How long have you been in business?**
– Look for: Established track record, industry experience.
– Red flag: New company with no proven track record.
– **Can you provide case studies or examples of past work?**
– Look for: Detailed case studies showcasing success in similar industries.
– Red flag: Inability to provide specific examples or vague case studies.#### 2. **Strategy and Approach**
– **How do you develop a digital marketing strategy?**
– Look for: A clear, detailed process that includes research, planning, execution, and measurement.
– Red flag: Generic or one-size-fits-all approach without customization.
– **How do you integrate different digital marketing channels (SEO, PPC, social media, content marketing)?**
– Look for: Cohesive strategies that demonstrate how channels work together.
– Red flag: Lack of integration between channels.#### 3. **SEO and Content Marketing**
– **What is your approach to SEO, and how do you stay updated with algorithm changes?**
– Look for: Use of best practices, continuous learning, and adaptability.
– Red flag: Outdated techniques or black hat tactics.
– **Can you provide examples of content marketing success?**
– Look for: High-quality, engaging content with measurable results.
– Red flag: Poor content quality or lack of measurable success.#### 4. **Performance Measurement and Reporting**
– **How do you measure the success of your digital marketing efforts?**
– Look for: Use of KPIs, detailed reporting, and regular performance reviews.
– Red flag: Vague metrics or lack of clear performance indicators.
– **What tools and platforms do you use for tracking and reporting?**
– Look for: Industry-standard tools like Google Analytics, SEMrush, or similar.
– Red flag: Reliance on non-standard or proprietary tools with little transparency.#### 5. **Team and Expertise**
– **Who will be working on our account, and what is their level of expertise?**
– Look for: Qualified professionals with relevant experience.
– Red flag: Junior staff without sufficient experience or high turnover rate.
– **Can you provide bios or profiles of key team members?**
– Look for: Detailed profiles showcasing relevant expertise.
– Red flag: Lack of transparency about team members.#### 6. **Communication and Collaboration**
– **How do you handle communication and updates with clients?**
– Look for: Regular updates, clear communication channels, and responsiveness.
– Red flag: Poor communication, long response times.
– **How do you incorporate client feedback and revisions?**
– Look for: Flexibility and willingness to adapt based on client input.
– Red flag: Rigid processes or reluctance to incorporate feedback.#### 7. **Pricing and Contracts**
– **What is your pricing structure, and what does it include?**
– Look for: Transparent pricing, clear breakdown of costs, and what’s included.
– Red flag: Hidden fees, unclear cost breakdowns.
– **What are the terms of your contract, and is there a minimum commitment?**
– Look for: Flexible terms, reasonable minimum commitments.
– Red flag: Long-term contracts without exit options.#### 8. **Client References**
– **Can you provide references from current or past clients?**
– Look for: Positive testimonials, willingness to provide references.
– Red flag: Reluctance to provide references or negative reviews.### Red Flags to Watch For
– **Lack of Transparency**: If the company is not forthcoming with information or evades questions, it’s a major red flag.
– **Unrealistic Promises**: Be wary of companies that guarantee specific results like “number one on Google” in a very short time.
– **Poor Communication**: Difficulty in reaching key people or receiving timely responses can indicate future communication issues.
– **No Clear Process**: A company that cannot clearly articulate their strategy and process likely lacks the organization necessary to execute a successful campaign.
– **Negative or No Reviews**: A lack of positive testimonials or reviews, or the presence of negative reviews without explanations, can be concerning.
– **High Staff Turnover**: Frequent changes in the team handling your account can disrupt consistency and quality.
– **One-size-fits-all Solutions**: Avoid companies that offer generic solutions without understanding your specific needs and goals. -
Red flag! Never give out login creds to 3rd parties, especially not for $750/month.
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>asking for all our login and password info
Pricing aside, you should be adding their Google/FB/etc. accounts as users to your accounts (with only the level of access they need to perform their tasks) — i.e. don’t hand over your credentials
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$750 is too low. They are also from India. Run.
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