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Client insists on more engagement for their Facebook ads. Whats the laziest way to do this legitimately?
Hey guys,
Whats the laziest legit way i can get good engagement to report on for a client? video is out of the question but we do have a designer if we just ad a second image to an ad will that increase engagement?
more info below:
annoying client wants more Engagement on their ads and the account as a whole, I argue that we should only report on sales and traffic to their website, which is showing consistent growth and they’re more than happy with. But they want their profile to shine etc etc etc and get conversations going etc etc etc.
so we’ve agreed on some extra budget and we will start promoting our usual ads for engagement as well as traffic like we already do.
we’re going to report on the top 3 posts for most engagement. and engagement as a whole over the month.
adjusting audiences for engagement is a schlep and a different beast to what i’m usually doing. I don’t want to have to also now oversee engagement and allocate budget where it will be spent better. I want to be able to run three ads at the beginning of the month that get no sales but eff tonnes of engagements by the end of the month.
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6 Replies
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Also i’ll report on which suggestions did best!
IF i get any of course
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> I argue that we should only report on sales and traffic to their website
Pray do tell… How are they supposed to track overall performance of the ads and your lazily run campaigns if you aren’t reporting the full picture to them? Surely, if they want to understand their ads they will need all numbers?
20000 people see the ads, only 2 click the ad, this means that the ad or targeting is trash… But how would they ever know this and address it with you if all you tell them is that they got 2 clicks?
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Slideshows. They qualify for video engagement metrics so youll get a fuckton of video engagements at the end of the month with only image assets.
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Get the ad ID’s for a few of your successful ads and create a PPE campaign on a few $ a day budget, use the post ID. You might see an uplift in sales performance too with increased social proof. 🙂 Then you can report on the number of post reactions, comments and shares from Ads Manager.
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I know this may not be helpful to your ask, but have you asked the client (im sure you have) to what end they want to capitalize on engagement? What is the purpose of engagement to them – increasing it is going to do what for the brand? Curious to know because if increasing engagement is at the expense of more business-impacting metrics you have an avenue to push back.
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Engagement campaigns work well. Small spend, less than a penny typically per like
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