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Clicks and No conversions – Google Shopping ads
I started learning Google Ads about 2 weeks ago. I'm in the beauty niche, and on the TikTok Shop, I've had about 500 sales since November with a 3% conversion rate on my store. I want to scale my business, so I've been running more ads on different platforms.
Currently, I'm running shopping ads for 1 week at a $20 per day budget with a bid of $1.50. In the first 3 days, I got 4 conversions and a 105% actual ROAS. However, since then, my results have tanked, and I'm at 0% actual ROAS. I started off testing with 12 products and now I'm only promoting my 2 best sellers since that's where all my conversions were coming from.
I've tried raising my bid, but I've got even worse traffic. Today, I only got 1 add to cart. My conversion tracking is set to purchase, and it's captured the 4 conversions I've got.
My questions are: Is all the traffic bot traffic? Because that's a big problem with Facebook ads right now. I'm thinking about killing the ads altogether tomorrow if I don't get another conversion and just go back to only TikTok Shop since I see daily sales there. Do I need to keep running the ad and letting it collect data? Because "my sample size is too small," at least that's what I keep telling myself
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1 Reply
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Check your search terms and negate any that are irrelevant. Try switching to a max conversion value bidding strategy but this will only work if you start getting conversion. And optimize your listings, make sure there are good keywords in the headlines and especially the descriptions, since you can fit more text
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you dont spend enough, few clicks per day will result with 1 conversion every 10? days. I suggest adding secondary conversions tracking too, so you can see if people are interested.
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