• PPC

  Can’t change maximize conversions (target CPA) to Target CPA only

  Posted by banana_figure on August 18, 2024 at 11:48 am

  Hi everyone, in Google ads I Can't find the option to change maximize conversions (target CPA) to Target CPA only
  I'd really appreciate if anyone could help

  banana_figure replied 9 months ago 2 Members · 1 Reply
• 1 Reply

• 

  ChocomelP

  Guest

  August 18, 2024 at 11:52 am

  Same thing

• 

  TTFV

  Guest

  August 18, 2024 at 12:06 pm

  Google integrated bidding strategies around 2 years ago (off the top of my head). This means there are no longer stand alone CPA or tROAS bidding strategies. You have to select Max Conversions and then input your target to use tCPA.

  However, you can use a tCPA portfolio bidding strategy if you’d like. The main benefits of that are you can optimize bids across multiple campaigns and you can optionally set a Max CPC bid.

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