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Can you A/B test landing pages on different websites?
Hi all –
I am running a non-branded PPC campaign for my employer, and my boss wants me to run an A/B test comparing the current landing page on one of our non-branded sites to a landing page on our branded website. Aka, run an A/B test comparing landing pages on two separate websites.
…is this possible? I tried setting up a campaign experiment in Google Ads, but my ads were disapproved for violating “Policy: One website per ad group.”
I’m at a loss. I don’t know how to run a test like this without building out a completely new branded campaign, but that would mean splitting our budget, plus the other campaign has been running for years, so it wouldn’t be an apples-to-apples comparison.
Any recommendations are much appreciated.
Thank you!
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1 Reply
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Commenting for updates
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A/B test, unfortunately no. You can easily A/B test multiple different pages — including subdomains — as long as everything is on the same base domain. But an entirely different website, you’d need to make a separate ad group (or campaign, if you prefer) which therefore would *not* be a true A/B test.
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You can run it as a campaign experiment.
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I’d probably set it up as a duplicate campaign
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Correct in google ads you can only have one root domain per campaign, each ad group can go to a different subpage on that same root domain but you cant have 2 domains in 1 campaign. Youll have to create a campaign experiment as others mentioned. The reason to do an experiment over just creating a 2nd campaign is youll most likely be targeting the same keywords and with duplicate campaigns your keywords will be competing against each other and skew results, but also theres a chance you get flagged for circumventing systems if google thinks youre trying to get double ad space for the same keyword.
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One website per ad group – otherwise Quality Score gets messed up, that is why.
What is different about the websites? Why can’t you have both landing pages on one website? If it is just the name/logo, don’t expect that to make much difference.
If A/B is important, run one for a month with manual bidding, then duplicate it and try the other website for a few weeks and see how that compares with the final week of the first one.
For automated bidding, you can delete all the site A ad copies, and then make site B ad copies. Delete – not pause. Delete first then make the others, to avoid the ad disapproval.
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