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Can someone explain to me how “Top of Page Bids” Cost Per Clicks work on google?
I was wondering if anyone can break down how it works? I am looking at the google keywords graph but I don't understand what it means to be top of page bids.
Let's say…
Top of Page (Low Bid) is: $1.00
Top of Page (High Bid) is: $3.00
Does it mean that I pay $3 to be at the top of the page of google search results?
Or is it whenever someone clicks on my page I pay google $3? How would anyone make money here?
If I pay $1.00 where does that place me?
How do you know which do bid (low or high)?
What happens if I don't pay google does my search results show up?
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