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Can it be done… easier?
I'm newer to the social media marketing field. Mostly self taught, but going through University now.
I work for a company who owns three businesses;
A) a gym franchise with two locations
B) a personal training service offered only within these gyms (starting up)
C) an online fitness service (new business, not yet marketed)For now, my role is mostly focused on Business A, but will extend into the others soon.
For added context, my boss has zero experience in social media marketing (or marketing at all).
Last week we discussed social strategy going ahead. He wants to primarily focus on Instagram and Facebook. I suggested we put a focus on Reels and said I'll take the project on, aiming for one reel per day per gym (14 Reels total—for the most part, they'll be the same 7 Reels but recorded on location with local staff).
He pushed back and demanded I plan, write, create, design and schedule 8 posts per week, per business, only two people Reels (others being stills, carousels and ad-style posts using boring stock footage he has). This is because he doesn't want me "wasting time" recording and editing content.
When I say per business, I mean he wants me to do all the work for all four businesses by myself. This is on top of managing all websites—updating them each promo—running weekly newsletters, CRM blasts (email and sms), blog content, and creating paid ad media for all businesses.
Is this too much for one person? I'm too new to say for sure, but I'm feeling incredibly overwhelmed by the thought of this load on 38 hours per week.
Or is this pretty standard?
I tried to argue back and suggest options that would allow me to create better content, but he's only interested in reaching 8 posts per week (on a strict layout I might add—each day representing a style of post).
Any suggestions on how I could make this more manageable for me? Perhaps I just pump out quantity over quality and not care?
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