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Can a business have 2 Google Ads accounts?
A potential client is already running search campaigns via a marketing agency. However, the client wants our agency to run a trial search campaign and see who performs better.
We know Google has an “unfair advantage” policy where a business cannot promote similar services via the same domain through multiple Google Ads.
Is there a workaround for this? Can we create a landing page with a different domain name and start running the campaign?
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1 Reply
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A business is not allowed to run multiple bids in auction at the same time. This is called double serving and it will get your accounts suspended very quickly.
You can absolutely own multiple accounts for the same business if they structurally never overlap. One common example is a different account for different geographical regions where payment might come from a separate billing card.
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Eeeerrgghhh, every ppc’er will come up against this at some point. I bet the client thought they were so smart coming up with this idea
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The workaround is to split it geographically or across some other targeting dimension like audience or keyword.
Separate accounts pointed to the same domain is technically possible if you are running search. Google only serves 1 ad per domain so there is no chance for double-ad serving however the 2 separate accounts will complete directly in the auction and the ad with the highest ad rank will serve. If there is already an account running you’re unlikely going to win many auctions on keywords that matter which makes running a test pointless.
The idea of using a different domain but running ads for the same company would violate Google’s double ad serving policy since there’s a potential for both ads to serve. That is a major red flag and will 100% result in one or both of the accounts being suspended.
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