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Call Only ads – Google ads
Hello,
I am running into an issue I’ve never seen before. We are running a local spa ads and I was focused on both call only ads and Standard search ads until the client said they just wanted to focus on calls.
I went ahead and paused the search ad and kept the call only ad but quickly noticed that it would not spend the budget and would only generate 1-2 clicks per day. I change the bid strategy to maximize clicks, still the same.
I created a new campaign for call only and still nothing is happening with that campaign (no filters are included on the new campaign)
There is a business verification recommendation that calls for us to verify the business but that’s the only warning. Idk if it has anything to do with it.
I am stumped on why it will spend for the search ad and it will do great but for the call only everything goes dark.
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1 Reply
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Call only ads have been majorly reduced (the impressions) for well over a year now…it’s basically not even an option if you want any volume.
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I had a similar issue, you can’t just rely on call ads. Tell the client you tried this but it didn’t spend, and instead, try running ads only on mobile phones. That will optimize for call volume. Hope that helps.
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Depending on which country you are serving in, you’ll likely need to verify the business.
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