• PPC

  Calculating Ad Yield

  Posted by mjzair4 on February 14, 2023 at 9:33 pm

  What’s the best way you all have found to measure the impact of ad copy? How are you calculating ad yield combing CTR and conv rates. Thanks!

  mjzair4 replied 2 years, 4 months ago 2 Members · 1 Reply
• 1 Reply

• 

  Selentic

  Guest

  February 14, 2023 at 9:44 pm

  Ad copy should have no bearing on conversion rates. The goal is to win the click at a favorable rate against the expected CTR of the placement. Everything after that is on your UX and your offer.

Log In to Reply