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Business Name In Page Title Or More Meaningful Title?
I thought I asked this but can't seem to find the post if I did, so I'll ask again (or for the first time)…
I have a Squarespace site and for SEO page title options I have the option to append my business name to the end of every page title. So if I have an “About Me” page the title will be:
About Me – My Business Name
Titles should be about 60-70 characters from what I’ve read. My business name takes up 22 characters. Sometimes this makes creating a meaningful title harder.
But, Google will usually take my name part off and add something else that it sees as being relevant.
When I do a search for a keyword and look at the top results, they all seem to NOT have their name and are using a longer more meaningful page title.
Should I turn off the “name appending” option and just use the 60-70 characters to make the page title more meaningful? Especially since Google is changing it anyway?
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1 Reply
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For SEO, it’s typically more beneficial to focus page titles on relevant keywords and descriptive phrases, especially if your business name doesn’t contribute to that context. Since Google often truncates or alters titles in SERPs, maximizing the use of those 60-70 characters by packing in concise, compelling content aligned with your target keywords can be more advantageous. Although brand recognition is important, the primary goal of the title is to draw organic traffic by matching search queries. If you find that Google regularly drops your business name from the titles, it suggests that including it might not be adding significant value to your SEO efforts.
Are there specific keywords or phrases you’ve identified as high-value for your industry that you could focus on in your titles instead?
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