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Bulk Uploads In Google Ads Editor
I’ve recently taken on a very big account within my agency I work at. Previously, i would manually update ads online as this was the easiest way only having a few campaigns running at a time.
This account has over 50 different search campaigns which are regularly changed based on promo (christmas / black friday / boxing day etc).
How would I bulk change these ads across all of the campaigns? I’m looking to upload new ads as a whole rather than editing the existing ads on the account.
I can’t find anything that offers quality advice online to how I would change these ads easily.
Grateful for your help!
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1 Reply
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You can do a Google ads CSV upload: [https://developers.google.com/google-ads/scripts/docs/features/bulk-upload](https://developers.google.com/google-ads/scripts/docs/features/bulk-upload)
You can also upload a CSV to Google ads Editor: https://support.google.com/google-ads/editor/answer/30564?hl=en
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Use a labeling system. Have a set of ads labeled evergreen that don’t mention sales, time specific events, can be used year-round. Use other labels to denote the sale. This in combination with filters will make your life way easier.
For bulk uploads. Use google sheets with headline 1-15, descriptions 1-4, etc depending on if you are using RSA or pmax. use the import tool with google ads editor, paste, and approve the changes if they are correct (blue “Done” button”, then label. if they are going into different ad groups add that column and ad group names, different campaigns? same thing. import, approve, label, launch by label, pause by label
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Good thing you’re doing: creating new ads and not editing existing ones. Coming from a database background and knowing how Google handles editing, you don’t want to lose versions and data of ads.
I once managed an account with over 50,000 ad groups (mirrored in Bing too). To create these, I needed a few things from the client and luckily he had them. He had the product’s name and URL. As these were parts for air compressors, I also needed the make and model. I created routines to build the keywords from the make, model and part name. I did the same for ad titles (these were the original style text ads, pre-expanded and of course pre-responsive) using the part name, make and model and a generic description line. Each group had two ads and I had a few different description lines and had the app randomly choose them so that not all groups had the same ads and this allowed to test many different ad ideas. All this to create a CVS file that Adwords Editor could read in, once I manually checked the file for potential errors. Once done, just click to upload to the live account. I did this by part type, the filters for instance and then the regulators, pressure switch, etc.
Seems you would have to do something similar given the size, although I don’t like generic ads for every product you carry, but you don’t have much choice, doing it manually would take too much time. Once the campaign starts, check for the highest volume groups and test new ads that would be more specific.
Another thing that can help is setting a label on ads. For instance, Christmas for Christmas ads and when that sale is over, you can easily search for ads with this label in the Editor and pause them all at once. Or un-pause them next year.
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Ad customizers would have been your BFF on this if Google hadn’t kicked it’s most useful features out with RSAs.
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