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Blogs vs landing pages (SEO Beginner alert!)
In my current organization which is a large cap telecom player, marketing (my team) & growth are looking at SEO a bit differently. Marketing heads have asked us to double down on content & blogs linking back to our landing pages. Whereas growth team has looked at early results and said “this won’t work, we need landing pages customized by keywords” and they want to work on making 50+ landing pages for the same business.
Wanted to understand a few things, would be super-grateful if anyone could help:
1. Blogs & Content – what volume of blogs (hosted on my own domain) is enough to drive up web rankings? I read somewhere it should be ~10,000 words per month. Is that a good thumb rule?
2. Blogs vs customized webpages – what is better as an approach to work towards?
3. Blog promotions – Is it enough to just publish blogs & content, or do you have to do some SEM to push up their web rankings? Or does it build naturally over time?Am just starting off here so apologies if I don’t know/am missing stuff here. Would really appreciate any help as me and my team feel a little lost.
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1 Reply
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Having both is helpful honestly lol.
Blog content is definitely important. I don’t really like giving a word count recommendation, but it’s fair to say if you’re working for a company that can pump out 4-6 well written, E-A-T worthy blog posts a month that have been optimized properly, it isn’t a bad idea.
Having landing pages is of course useful too when done correctly. It is best practice for landing pages to be focused. They are designed to attract people looking for something very specific.
The way I look at it, the blogs are more of a long haul process. It takes time, but it has the potential to build the authority and trustworthiness that helps businesses long term when done strategically.
Landing pages definitely generate growth. Though if you have a crap site without great, regularly updated content, the landing pages only get you so far.
I personally agree with the blog posts as a good FIRST line of action, especially if the company is a bit weak sauce in the content department. Landing pages are always important to integrate as well, but I don’t think it holds weight on its own.
Maybe someone who is ppc heavy can come on this post and wipe the floor with my thoughts on it ?. I’d be interested to hear a different opinion.
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