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Bing Traffic Question – A Recent SEO Audit Showed Bing traffic at 20%
I recently did an audit for a tech company and was amazed at how much their Bing traffic has grown this year. The search share for Bing was around 20%, which was the most I’ve seen in a long time. Their Google traffic was flat all year (did not get hit by the HCU), but their Bing traffic has only been increasing every month. To put this in perspective, their Bing traffic was around 11% at the start of the year and now it is 20%, its impressive to say the least.
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They had a few questions around chatGPT and Bing Ai since that is where their traffic increase was coming from. There is a setting you can check off in GA4 to show the browser type, and the traffic increase is coming from Edge users
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Anyone else seeing clients (or potential clients) see a noticeable increase in Bing traffic this year? If so, what are you looking to do different in 2024 to optimize this better? Is there a tool you are using to track Bing besides Bing Webmaster Tools?
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4 Replies
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Congrats on not being hit by the HCU – I assume thats why you got downvoted though – its a brual forum between the minsinformation and the Ad Hominems on people just asking questions!
Bing has a US Market share thats been falling all year. Did you setup Bing Webmaster tools? You can do so using your Google GSC verification, its pretty painless. Bing also provides things like a health scanner.
While Bing is smaller, much smaller, it is used by an older audience in the US (it could be attracting younger people but I dont have data). But for Microsoft prodcuts – office, server, azure – it has a higher volume.
But I have about 70 domains in both and everythng is Tech, AI, Cybersec. LArgest site: 70k organic (b2b).
The problem is that the clicks are like 1-5% vs bing. In a small number of cases, something like “azure security platform” might be the same (I made up the phrase) or higher.
In Bing Webmaster tools, you can see how much traffic is coming from AI/Chat by subrtracting Web clicks from All Clicks. Again, we’ve seen 3 in a year….We’re always testing – SGE, Suggested – we probbly are the 3 clicks.
SEO for bing: Bing is largely based on reverse engineering observations and some technical attempts to do better. For example – if you find posting a page on a low Auth site on google (not OP – just in gernal) – it will be indexed in split seconds in bing. In fact, if you’re worried about people prattling on about “low quality content” – send it to bing – if it indexes it, so will google. Google does need more signals and more authority – thats the same game, Bing just decided to do that part differently.
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> Anyone else seeing clients (or potential clients) see a noticeable increase in Bing traffic this year?
My god, you made me undust Bing webmaster tools to confirm a few things.
I’m torn — the largest site got 15k visits last month from Bing, that’s about 1% of the total traffic vs Google. Traffic is actually lower vs last year.
One of the blogs I manage has seen Bing traffic grow around January/February this year, while it was lower than last year, it took off around April/May this year.
We write blogs addressing fairly high volume content for the industry and that’s what seems to be working the best, but I can’t tell you why exactly because they haven’t been optimised for any kind of purpose so far, especially *not* for Bing.
Bear in mind “increase” means it’s currently at 2k visit last month, and that’s still <5% of the total traffic, haha.
I’d be interested to see if anyone sees a pattern/way to improve Bing traffic though — what are the kind of pages driving traffic for you, OP?
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Before HCU, Bing traffic accounts for 3.8% of the web traffic in my blog. It’s 70.4% for Google. In December this year, Bing web traffic accounts for 8.1% while Google accounts for 63.6%. It has more than doubled.
While my blog’s traffic gradually declined in Google until the end of November, Bing’s traffic is stable and slightly increased in the beginning of October, then stabilized at a higher level.
Apparently, Bing is silently gaining ground. If the web traffic doubles every quarter, then it will become the dominant search engine in my blog in the third quarter of next year, 2024.
I am using Ezoic’s Big Data Analytics.
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That’s indeed impressive, tmblast1! It’s not often we see Bing traffic surpass Google. The growth from 11% to 20% within a year is remarkable.The increase in Bing traffic, particularly from Edge users, could be due to various factors like Bing’s evolving algorithms or improvements in the content that align with Bing’s search preferences.For further insights and strategies to optimize Bing traffic, you might find this LinkedIn post helpful at https://www.linkedin.com/posts/gerrid-smith-1259622_activity-7138399228447346688-Uzoe/ . It provides valuable tips and approaches to make the most out of this upward trend.
linkedin.com
Gerrid Smith on LinkedIn: Surgeon SEO for 2024: The Ultimate Guide
Surgeon SEO for 2024: The Ultimate Guide
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