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Best SEO strategy for dual language website
Hi All,
looking for advice on how better approach SEO for dual language website.
Good friend of mine, owns food processing company. Their website is in local and English languages. English version is basically translation of local version. Company not doing any business in local region and all contracts with customers were signed at large trade shows. They don’t need a website as it’s never going to drive any customers for the business. Due to this situation – I have a freedom to practice SEO. There is no risk as web traffic to both languages is almost zero.
My question is – is it better to use same domain and have completely different content and probably structure for each language, or to use different domains to separate content for different languages?
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Any advice would me much appreciated.
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4 Replies
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Interested in this as well
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I’m interested to hear what others say too, but my intuition is saying one domain.
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Regarding your question, it generally depends on the business objectives, but in your friend’s case, I’d recommend keeping the content under the same domain.
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The main advantage of this approach is that all your SEO efforts would contribute to the domain’s overall authority. You can create different subfolders or subdomains for each language, and properly use hreflang tags to guide search engines. Having said that, it might also be helpful to analyze the site’s current standing using some SEO tools. A great starting point would be to use a free SEO website analyzer. This will give you a comprehensive report about the website’s SEO performance and also suggest actionable improvements.
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