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Best platform for personal branding as a social media freelancer?
I’m a freelancer working with creators and modern brands in social media content writing and video marketing. I want to start building a personal brand that focuses on creating better content, creativity, storytelling, etc.
Which platform would be the best in terms of lead gen? I have quite a few connections on LinkedIn but it feels too business-y and polished, and I mostly find B2B employees or founders there (not my TA). Instagram and Twitter (assuming it doesn’t go downhill) seem like relatively laidback platforms that encourage creative expression, would those be a better fit?
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